Head of B2B UK and Ireland



At Trust, we are rapidly expanding our B2B team across Europe.  You will become part of an enthusiastic and ambitious team and you will be given the opportunity to work closely with this fast growing sales channel.

In the role of Head of B2B UK and Ireland you will be responsible for driving the growth of the PC and Mobile categories in the B2B channel.  You will have ownership of the B2B targets for the country and will provide the monthly and quarterly outlook for the channel.

The Head of B2B UK and Ireland will account manage the top (5-10) resellers in the country and will build long-term partnerships to add value to these Managed Accounts.  You will create annual business plans with each partner which lays out the steps for success, tracking and adjusting the plan throughout the year, with quarterly business reviews conducted as a minimum.  You will train, motivate and incentivise the Managed Resellers to jointly grow Trust’s B2B sales.

You will also be the primary liaison between the distributors and Trust to address the Small to Medium Business channel (SMB), which will include channel communications, distribution stocks, sales training, sales incentives, promotions and activities.

This role reports to the Country Manager, with a strong dotted line to the Head of Resell.



  • Ownership of the UK and Ireland’s B2B business plan and its execution.  The UK and Ireland plan will follow the overall EMEA B2B strategy, and form an important part of the EMEA plan
  • Work with B2B Marketing to define the promotions and communications to Managed Accounts and SMB, with a calendar planned out at least one quarter in advance
  • Direct Inside Sales on the products and promotions to focus on as part of the SMB communications
  • Champion the Partner Programme and drive widespread adoption
  • Build a pipeline of sales opportunities that will enable the growth targets to be hit consistently
  • Successfully close corporate and government tenders from initial contact to sale, including pricing and stock availability
  • Maximise the investments made in the channel including discounts, Marketing Development Funds, catalogue contributions and rebates
  • Represent Trust at B2B events in the territory and provide input to the business on key trends, opportunities and risks
  • Initiate programs to achieve cross selling between our PC and Mobile categories, increase average selling prices and increase our in-house share of the categories within each reseller
  • Define the strategically important products (SIP) for B2B in the country and ensure the right focus is reflected within the Managed Accounts and SMB



  • 4+ years experience selling in a B2B environment
  • Proven ability to significantly ramp up revenue, and a record of delivering sales and profit targets
  • Results driven, confident and engaging
  • A strong influencer with a can do attitude
  • A team player
  • Excellent presentation and communication skills
  • Exceptional at relationship building
  • Creative thinker, fast learner and self-motivated
  • Native speaking English, both written and spoken
  • Bachelor’s or Master’s degree in a related field
  • The role is UK based and requires travel within the country


We offer:

  • An international, young and dynamic working environment
  • (International) career opportunities
  • Competitive salary and fringe benefits package (e.g. bonus arrangement)
  • Young, enthusiastic and ambitious colleagues



  • Please apply by supplying your motivation letter + CV



Trust International B.V. is founded in 1983 and is globally active. At this moment, Trust offers three concepts: Trust, Trust Gaming and Trust Smart Home.

TRUST offers easy-to-use, value-for-money PC & Tablet accessories. The broad assortment varies from essential accessories like keyboards and mice, to sound, charging and protection products.

TRUST GAMING takes gamers and their games to the next level. The assortment includes the right product for every stage of a gamer’s career: #BuildingChampions.

TRUST SMART HOME offers the most comprehensive, affordable and easy-to-install concept for wireless control. This brand brings more comfort into the world, through a system that consists of transmitters and receivers which allow you to control e.g. lights, shades/screens and equipment wirelessly from anywhere in the world.


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