Digital Marketing Manager

The Digital manager will develop, lead and execute the digital marketing strategy for Trust global.
Location: Dordrecht/ Working from home

JOB RESPONSIBILITIES

Digital strategy

  • Develop the digital strategy for Trust and implement and translate our brand strategy to the digital channels;
  • Make use of consumer insights to create innovative digital activities that drive consideration and conversion;
  • Establish clear KPI’s and metrics for all digital activities (campaigns, SEM, social & partnerships);
  • Be a strategic partner for Local Marketing teams, supporting them in developing local digital plans;
  • Ultimately responsible for Trust’s global social media channels and .com from content and asset development to measurement and evaluation;
  • Work with external agencies for execution of the global strategy;
  • Manage the social media coordinator and product owner online.

Digital campaigns & .com

  • Initiating and manage (digital) brand campaigns that are linked with our focus categories and products across all markets;
  • Take ownership of our digital campaign planning, execution, optimization, and reporting;
  • Plan and execute integrated digital marketing campaigns: search, email, social media and programmatic display advertising together with the social media specialist, local marketeers and e-commerce team;
  • Measure and report performance of all digital marketing campaigns, and assets against goals (ROI and KPIs);
  • Create the strategy for Trust.com together with the IT team and work closely with the product owner online to improve our website (incl. SEO);
  • Manage external advertising agencies.

Social media & Influencers

  • Develop the social media and influencer strategy together with the social media coordinator;
  • Lead the influencer recruitment strategy and develop strategic partnerships in alignment with our brand objectives;
  • Establish relevant KPIs and metrics to map the impact of Social media activities and continuously optimize our strategies based on learnings.
  • Lead our social agencies to ensure alignment of the global strategies on a local level.

Budget Management:

  • Manage digital marketing budget to plan and maximize return on investment. Look for new and creative ways to stretch our spending and deliver a high return on that investment;
  • Plan and manage allocation of marketing expenditures.

WHAT WE OFFER

  • An international, diverse and dynamic working environment
  • Competitive salary and fringe benefits package (e.g. bonus arrangement)
  • Collaborative, enthusiastic and ambitious colleagues

QUALIFICATIONS

  • 7+ years’ experience in Digital marketing in the (electronics) market;
  • Proven track record in operating across multi teams and markets;
  • Ability to work effectively with diverse & remote teams demonstrating management and leadership skills;
  • Strong organizational and time management skills;
  • Has strong communication skills, articulating thoughts and ideas clearly and effectively in both written and spoken communication - English Mandatory;
  • Entrepreneurial mindset;
  • Proficiency in Microsoft Office;

 

TRUST 

Trust International B.V. was founded in 1983 and is globally active. We currently offer three concepts: Trust, Trust Gaming, and Trust Smart Home. 

TRUST offers easy-to-use, value-for-money PC, and tablet accessories. The broad assortment varies from essential accessories such keyboards and mice to sound, charging, and protection products. 

TRUST GAMING takes gamers and their games to the next level. The assortment includes the right product for every stage of a gamer’s career: #BuildingChampions. 

TRUST SMART HOME offers the most comprehensive, affordable, and easy-to-install concept for wireless control. It brings more comfort into the world through a system that consists of transmitters and receivers that allow you to control lights, shades, screens, and other equipment wirelessly – from anywhere.

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