Introducing Jeroen Hoogland, new Trust CEO

Dordrecht, 01 December 2022, Press Release


As of December 1st, Trust is pleased to announce the arrival of Jeroen Hoogland as the company’s new CEO. As CEO, he now completes the board of directors together with Allard Boer (CFO), Martijn Lutgerink (CCO) and Dorothee de Backer (Head of Product).


With previous roles at companies such as Philips and GP Industries, Hoogland brings more than 25 years of experience in the consumer electronics industry to his new position at Trust. Having formerly worked in Hong Kong and Stockholm, in both premium and value-for-money businesses, the new CEO will provide an international commercial perspective to Trust.


“I am looking forward to building a ‘One Trust’ team spirit within the company and to defining new opportunities to grow the Trust business,” says Hoogland.


With several new products in the pipeline, a focus on continuing to grow both B2C and B2B parts of the business, and a commitment to reducing the company’s environmental footprint in terms of products, packaging, and operations; this is an exciting time full of change for the company. As Hoogland says, “Trust has a rich history that we can be proud of, and I look forward to working together with the Trust team to build a great future for the company.”


Contact for the press:

  • Trust International
  • HQ
  • E:
  • T: +31 78 654 3200
  • M: +31 78 654 3200

About Trust International

Trust International is the one-stop brand for digital lifestyle accessories. We are a global company on a mission to simplify everyday life with clever solutions. Our broad assortment covers quality products at an affordable price, to fulfil every need around the house, in the office and on the go. Whether it’s for your laptop, gaming device, tablet, desktop, smartphone or TV, discover all of our lines - including Trust Home & Office, Trust Mobile, Trust Smart Home and Trust Gaming.


We make use of cookies

Cookies are small text files that may be used by websites to improve the user experience. By placing cookies, we can provide you as user with an optimum experience. Using these cookies, we collect information about the use of our website. In our privacy policy, we explain further what data we collect, how we collect it and what we do with it. Learn more about our cookie policy